Project: Money Clarity logo animation, supplemental animation and design, and video editing.
creative direction & production, design & motion, digital enhancement & compositing
Money Clarity is an online class offered by Dailyworth.com for women, to gain control of their finances and confidence in their financial future.
The logo animation needed to match the Dailyworth.com brand: accessible, hip, somewhat edgy, yet professional and respectable. After all, though done in a casual and personable matter, the goal is to teach women from all backgrounds to take control of their financial lives and in doing so, their futures.
Though the class remained somewhat basic, it did tackle some complex ideas that had to be explained to an audience with a wide variety of educational, financial, and technological backgrounds. In each of the 10 videos, supplemental animation and graphics were added to visually explain what owner and CEO Amanda Steinberg was talking about. The class also came with various supplementals such as checklists, schedules, and handouts.
Project: Dailyworth Logo Animation
CREATIVE DIRECTION & PRODUCTION, DESIGN & MOTION
The client wanted a very quick 3 second animated logo to introduce her video content online. It needed to be hopeful, simple, sleek, and ‘hip.’
The lines exemplify what life is to so many of us who wish we had both a clearer picture and more control of our finances- chaos coming at us from all angles. With Dailyworth’s tools, tricks, and communal support the fear is alleviated and the chaos is tamed.