VMWare: Save Our Home Without Leaving Yours

Informational Earth Day Video

creative direction & production, design & motion

Save Our Home – Without Leaving Yours
VMWare, In The Flicker
Animation

There are easy steps we can all take to protect our ecosystem; How do you teach people about sustainability while engaging them and without preaching (to glazed over eyes)?

“VMware has a long-held belief that environmental stewardship is our responsibility and duty as a global corporate citizen.”  This statement is part of the brand and to take advantage of Earth Day, VMware wanted to create a video that brought people through simple steps they could easily adopt in their own life to stave off environmental disaster. Of course, we also wanted to avoid words like ‘disaster’….

In 2021 many more people were working from home than ever before so VMWare decided to use that jumping off point. By creating graphics in house and also incorporating videos taken by employees at their homes, we created a video focusing on recycling, energy efficiency, and food best practices. We were given the voice over, home movies, and the graphics. We worked together and came up with how best to animate what was on screen to match and entertain during the voice over, as well as how to incorporate the home videos which have a drastically different look to make an informative well-paced cohesive video that was both on brand and on message.

It feels good to do good. 

2021

LifeEnergy.guide

Explanation Videos

creative direction & production, design & motion, illustration

LifeEnergy.guide is dedicated to educating, tracking, and enhancing well-being. The creator, who I had worked for in her role at another company, wanted engaging videos explaining the research on well-being as well as how to use her site. The client wanted a floral, upbeat, and new-age feel. I illustrated icons for the 7 domains of wellbeing, around which the site was based, inspired by a tree illustration provided by the client.

For the videos on the landing page, I focused on giving enough information to intrigue the viewer to learn more about the research as well as offer a glimpse of what the site offered for them personally. With an upbeat and soothing VO, color palette, and illustrations, the simple steps to a happier life the site offers are illuminated.

2015

Digital Promise

Motivation & Self-Determination Theory Educational Video

creative direction & production, design & motion

Digital Promise is a non-profit dedicated to accelerating technology in education and using it to further education for all. This project aimed to educate their audience about the latest research on the different motivations for learning as well as give some tips to better engage students.

Employing a semi-narrative story about students learning, we were able to incorporate a lot of information into an entertaining animation. The client wanted a simple style so with a short schedule and a tight budget, I focused largely on visualizing all of the facts and theories in situations both students and educators would recognize while moving the viewer through the information visually.

The client was “very happy” with the final video and it is still currently one of the most viewed videos on their Youtube channel.

2016

Van Heyst Group

Poster for the Startup Phenomenon Women portion of Startup Phenomenon 2013.

creative direction & production, design & motion

Startup Phenomenon 2013 flyer

The Van Heyst Group is a public relations and communications company in Boulder, CO. They hosted a special conference for entrepreneurial women and needed a poster for marketing purposes that embodied female empowerment. Further, they wanted a poster reminiscent of revolution, while still obviously feminine, to distinguish this event from their separate but related co-ed Startup Phenomenon conference happening the following weekend. Turnout exceeded expectation.

The Just Media Fund

Project Enye Explanation Video

creative direction & production, design & motion

The Just Media Fund is an organization using media to support social justice and education. To launch Project Enye, they needed to educate the audience about the project, including defining the word enye for those unfamiliar. They wanted a looping video to feature prominently on the site.

Taking advantage of the circle in their logo I was able to use it as a graphical theme linking the globe, the project, and the idea of interpersonal connection so important to the project.

2014

Client: Dailyworth.com

Project: Money Clarity logo animation, supplemental animation and design, and video editing.

creative direction & production, design & motion, digital enhancement & compositing

Money Clarity is an online class offered by Dailyworth.com for women, to gain control of their finances and confidence in their financial future.

The logo animation needed to match the Dailyworth.com brand: accessible, hip, somewhat edgy, yet professional and respectable. After all, though done in a casual and personable matter, the goal is to teach women from all backgrounds to take control of their financial lives and in doing so, their futures.

Though the class remained somewhat basic, it did tackle some complex ideas that had to be explained to an audience with a wide variety of educational, financial, and technological backgrounds. In each of the 10 videos, supplemental animation and graphics were added to visually explain what owner and CEO Amanda Steinberg was talking about. The class also came with various supplementals such as checklists, schedules, and handouts.

Project: Dailyworth Logo Animation

CREATIVE DIRECTION & PRODUCTION, DESIGN & MOTION

The client wanted a very quick 3 second animated logo to introduce her video content online. It needed to be hopeful, simple, sleek, and ‘hip.’

The lines exemplify what life is to so many of us who wish we had both a clearer picture and more control of our finances- chaos coming at us from all angles. With Dailyworth’s tools, tricks, and communal support the fear is alleviated and the chaos is tamed.

Americas For Conservation + The Arts

Promotional Video for Americas Latino Eco-Festival

creative direction & production, design & motion

Americas for Conservation + the Arts (AFC+A) is a non-profit started by Guggenheim fellow Irene Vilar which “advances a healthy environment through arts, advocacy, education, and engagement of culturally diverse communities.” By 2050, it is projected that 30% of the population of the US will be Latinx. For the inaugural Americas Latino Festival in Colorado in 2013 they needed a video to promote the festival, explain its purpose, and share statistical facts.

Inspired by the sublime beat of the generously donated music of Rodrigo y Gabriela, using striking movement, shapes, and colors, I was able to visually convey the dynamism of the Latino culture while presenting the myriad of information including necessary facts, statistics, and scheduled participants. By having the themes of the festival emanate from the word environment, the update for the second year’s shift of focus to eco concerns is highlighted. Attendance surpassed expectations both years.

2013, 2014