Chase Business Leaders Outlook 2022

Informational Video

creative direction & production, design & motion, video editing

Business Leaders Outlook 2022 Survey Results Video
Chase for Business, AHA, In The Flicker
Animator, Editor, Post-Production

How do you get an audience to pay attention to statistic after statistic without eyes glazing over?

Every year chase surveys small business owners to track trends. In 2022 they also decided to produce a video explaining what they found. Unsurprisingly, flexibity was high on the list in 2022 due to Covid.

This project started with brainstorming and testing some quite out there ideas for such an established brand language as Chase for Business and while we didn’t end up going in that direction, it was a blast to explore. As the animator and editor I was given the designs as Illustrator files and together with the designer we established how those graphics moved, making sure they remained as legible and understandable as entertaining. I spent many hours looking for the right stock footage and going through hours of previously filmed footage of the featured small businesses; each clip needed to relate to the data & motion on top of it without distracting the audience, while also maintaining the high energy upbeat feel of the piece as a whole. The colors and composition of the footage was as important as the content to enable it to act in a supporting role and not compete for attention.  
In the end, our team was able to produce an informative, interesting, cohesive, and aesthetically pleasing piece that remained within the boundaries of Chase as an established brand language.  

PSA: Invisible Toxic Paint

Personal Project

PSA

creative direction & production, design & motion, sculpt & build, illustration

-warning: language-

With so much talk of “flattening the curve” but seemingly so little understanding of why, or even what that actually meant, I decided to make an explanation video PSA of my own. My mom suffers with athsma so it was/is particularly personal. It was also a welcomed distraction as the world around me shut down and fear ramped up, not to mention very important information for everyone to understand.

I made a mistake, cut a corner, that I will never do again. The original plan was to use the white clay so I could easily color it in post to portray a whole rainbow of skin tones. I was so eager to get it out while it was still relevant and it had taken me longer than planned, and I skipped the step of toning the faces in the large graph section. By doing so, I made a statement I definitely did not intend and excluded people I meant wholeheartedly to include. It might have been something I was proud of, as a quick piece, but instead it just makes me cringe. 

2020

Zelora

Personal Project

Short film, “Zelora”

creative direction & production, sculpt & build, digital enhancement & compositing, photography & video

 

A short film about ending the fights we have with ourselves and finding peace.

digital character in physical set

“Zelora” is composed with a physical set and a digital character.

books in drawer

Digital animation using Maya is combined with stop motion.

2004

Music Video: “Bloody Bells”

Personal Project, Eastern Conference Champions

Music video “Bloody Bells” by Eastern Conference Champions (ECC)

creative direction & production, sculpt & build, digital enhancement & compositing, photography & video

Listening to ECC’s album Speak-aaah, it was obvious to me that they had to be made into puppets. I had never made marionettes before but that was irrelevant. The project was a lot of fun to make and the band loved it. It became the song’s official video.

fun fact: You might recognize the lead singer, Josh Ostrander. He is now known as MondoCozmo.

2009